August 14, 2017
Digital Marketing Basics

Internet or Digital Marketing has come a long way in the decade or so it's been popular. Even so there are some basic principles that are misunderstood by businesses as they seek to use social media platforms and Search Engines to promote their business.

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January 23, 2017
Insider tips could be your biggest draw card in 2016 and beyond

“Guide your customers to an end result with a great product or service that provides value to his/her life or business” Craig Connelly Passing on guarded secrets and insider tips from your business could well be the profit enhancing magic bullet required in 2016 to out do your competition. Not only can this technique increase […]

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October 3, 2015
Major Trend in NZ Business: Better Customer Relationships through Data

The tidal wave of data and the opportunities that wash up with it has finally hit NZ shores. We have some really excited clients saying: “We can now make informed business decisions based on facts rather than guess work and opinions”.

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July 4, 2015
Data Collection, Tracking & Analysis: Measure & Grow Success

Using data and data analysis to inform your business decisions has become universally recognised as best practice. This post will help you understand how to plan your own data tracking and analysis process. This process well planned and implemented will increase your return on investment. 4 Step Guide to Data Tracking/Measurement Establish Digital Business Objectives […]

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May 15, 2015
Understanding the Customer Journey” – more than a hollow buzz phrase

The purchase decision process Knowing as much as possible about your customers’ reasons for purchasing has long been a priority for businesses. Obviously giving people what they want or (even better) what they need has been central to successful business since forever. This graphic illustrates the widely agreed upon stages of any purchasing decision: These […]

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