Living Water is a partnership between the Department of Conservation and Fonterra. Their focus is finding game-changing and scalable solutions that will enable farming, freshwater and healthy ecosystems to thrive side-by-side.
We were approached by the Living Water team who wanted to understand how their website was being used. Specifically, what content was being consumed, what pages were getting engagement and which regions this was happening in.
We met with Living Water to understand what information they needed to present to key stakeholders. After a full and detailed brief we set up Google Data Studio Dashboards, which we broke down into:
Location Based Overviews
OUR STRATEGY REVIEWED
Current website layout Dashboard requirements, regional breakdown Creating Google Data Studio Dashboards Google Analytics Audit Google Analytics Implementation
The efforts to promote the initiative on social channels has results in a 25% traffic increase YOY