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CASE STUDY

Digital strategy for
Fiordland Discovery

BACKGROUND
Splash Digital have been working with Fiordland Discovery for some time, within which we have made improvements to Google Ad campaigns, Social ad campaigns and supported with offline activity.
But with the massive impact to the Tourism industry this year, Fiordland Discovery wanted to take the time to revisit their whole digital offering and prepare themselves to be in the best possible position to capitalise on likely border openings in 2021.
OUR APPROACH

Splash customised a Digital Strategy review that worked through Fiordland Discoveries entire sales and marketing operations.

This uncovered several aspects of their online business that could be remedied in the lead up to the borders being open. With NZ tourists still travelling it gave us an excellent opportunity to test and implement and improve various key touchpoints of their digital offering.
OUR STRATEGY REVIEWED
Current technology stack & any limitations
Persona identification and research
Sales Process Review, documentation and recommendations
Audit of Digital marketing performance
Digital Strategy and budget for when borders open
Media Plan Road Map

+20%

To increase leads on site we created two downloadable guides that continue convert at over 20%

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Working with Splash I feel they’ve really understood who it is we’re talking to and have provided our customers with a lot of valuable information and a whole lot of value up front. I’m a raving fan.
ISABELLE MCMENAMIN - OWNER, RESOLUTION PROJECTS
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