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The Brief
The Permark websites had been designed back in 2014 and had dated badly. The treatment of imagery and the iconography was poor and it just really didn't align with the quality of the work Permark was able to produce for clients. Some of which was award winning!
Permark were also fast becoming industry leaders in membrane keypad and touch screen technology and this wasn't communicated on the site at all.
Permark wanted a website that took them to the next level, show cased their competencies and above all highlighted their ability as problem solvers and creative solutionists when designing products for their customers.
Permark have offices in Auckland, Christchurch, Sydney, Melbourne and Brisbane.
This project included
Logo Refresh
Often with a website design we find the logo has also dated and this was indeed the case with Permark. We suggested a refresh to the logo to modernise it and give it life. Permark liked the orange colour and the overall shape so we retained this but changed angles and took the 80s feel out if to bring it up to 2022 standards!
We produced some basic brand guidelines for logo usage.
The Design
A key factor with the design was to show the creative capabilties of Permark, and their ability to create solutions from ideas. This was explained in the second section that shows the process Permark take customers through.
We also needed to re-present how the products were communicated as there are 16 product categories.
Visit Permark permark.co.nz
