---
title: "Major Trend in NZ Business: Better Customer Relationships through Data"
description: "Major Trend in NZ Business: Better Customer Relationships through Data"
---

[Latest Digital Marketing Blog - Splash Digital](https://splashdigital.co.nz/blog)

# [Major Trend in NZ Business: Better Customer Relationships through Data](https://splashdigital.co.nz/blog/major-trend-in-nz-business-better-customer-relationships-through-data)

 Written by [Splash Digital](https://splashdigital.co.nz/blog/author/touch-team) | Oct 3, 2015 9:08:40 PM

The tidal wave of data and the opportunities that wash up with it has finally hit NZ shores. We have some really excited clients saying: “We can now make informed business decisions based on facts rather than guess work and opinions”.

#### **Better Customer Relationships through Data**

The biggest benefit our client’s are seeing in this trend towards data is how they interact with their own customers.

A recent E-Consultancy [survey in NZ](https://econsultancy.com/blog/66760-marketers-advance-measurement-agenda-in-australia-and-new-zealand-report/?utm_source=Econsultancy&utm_medium=email&utm_campaign=5991394_1860-daily-pulse-uk-2015-07-30&dm_i=LQI,3KEZM,K4RQKO,CSSRJ,1) found: ‘Nearly three-quarters **(73%)** of respondents agree that they ‘are becoming more customer-centric as an organisation’.

#### **Personalisation:**

One E-consultancy survey respondent highlighted the same reason for excitement as our clients:

“In New Zealand it is not common at the moment, and it is something that is rarely seen on a large scale. Going from a one-size-fits-all e-commerce solution to a personalised solution that learns and predicts what the customer is wanting and likely to buy leads to many exciting possibilities.”

The advantages of personalisation are not limited to the e-commerce space. This is highlighted by **64%** of NZ agencies agreeing that [‘personalisation is a major marketing focus in 2015’](https://econsultancy.com/blog/66760-marketers-advance-measurement-agenda-in-australia-and-new-zealand-report/?utm_source=Econsultancy&utm_medium=email&utm_campaign=5991394_1860-daily-pulse-uk-2015-07-30&dm_i=LQI,3KEZM,K4RQKO,CSSRJ,1).

#### **Touch’s Capabilities**

The first half of 2015 has seen major up-skilling at Touch to offer our clients data tracking, analysis & CRM services required for them to benefit from data & customer centric decision making.

[View full post](https://splashdigital.co.nz/blog/major-trend-in-nz-business-better-customer-relationships-through-data)

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