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Major Trend in NZ Business: Better Customer Relationships through Data

The tidal wave of data and the opportunities that wash up with it has finally hit NZ shores. We have some really excited clients saying: “We can now make informed business decisions based on facts rather than guess work and opinions”.

Better Customer Relationships through Data

The biggest benefit our client’s are seeing in this trend towards data is how they interact with their own customers.

A recent E-Consultancy survey in NZ found: ‘Nearly three-quarters (73%) of respondents agree that they ‘are becoming more customer-centric as an organisation’.


One E-consultancy survey respondent highlighted the same reason for excitement as our clients:

“In New Zealand it is not common at the moment, and it is something that is rarely seen on a large scale. Going from a one-size-fits-all e-commerce solution to a personalised solution that learns and predicts what the customer is wanting and likely to buy leads to many exciting possibilities.”

The advantages of personalisation are not limited to the e-commerce space. This is highlighted by 64% of NZ agencies agreeing that ‘personalisation is a major marketing focus in 2015’.

Touch’s Capabilities

The first half of 2015 has seen major up-skilling at Touch to offer our clients data tracking, analysis & CRM services required for them to benefit from data & customer centric decision making.