--- title: "Major Trend in NZ Business: Better Customer Relationships through Data" description: "Major Trend in NZ Business: Better Customer Relationships through Data" --- [Skip to content](https://splashdigital.co.nz/blog/major-trend-in-nz-business-better-customer-relationships-through-data#main-content) [![splash-digital-dark-logo](https://splashdigital.co.nz/hubfs/splash-digital-drak-logo.svg "splash-digital-dark-logo")](https://splashdigital.co.nz/) - [About](https://splashdigital.co.nz/about-us) - Websites Show submenu for Websites - [Development](https://splashdigital.co.nz/e-commerce-web-design) - [Creative](https://splashdigital.co.nz/design-and-creative) - [Marketing](https://splashdigital.co.nz/digital-marketing) Show submenu for Marketing - [Google Ads](https://splashdigital.co.nz/performance-marketing) - [Paid Social](https://splashdigital.co.nz/social-media-marketing) - [SEO](https://splashdigital.co.nz/search-engine-optimisation) - [Strategy & Consulting](https://splashdigital.co.nz/ecommerce-strategy) - [Our Work](https://splashdigital.co.nz/our-work) - [Book a Call](https://splashdigital.co.nz/blog/major-trend-in-nz-business-better-customer-relationships-through-data#hs_cos_wrapper_contact-form_) October 2015 [View All](https://splashdigital.co.nz/blog) ### Insights to your inbox Sign Up # Major Trend in NZ Business: Better Customer Relationships through Data The tidal wave of data and the opportunities that wash up with it has finally hit NZ shores. We have some really excited clients saying: “We can now make informed business decisions based on facts rather than guess work and opinions”. #### **Better Customer Relationships through Data** The biggest benefit our client’s are seeing in this trend towards data is how they interact with their own customers. A recent E-Consultancy [survey in NZ](https://econsultancy.com/blog/66760-marketers-advance-measurement-agenda-in-australia-and-new-zealand-report/?utm_source=Econsultancy&utm_medium=email&utm_campaign=5991394_1860-daily-pulse-uk-2015-07-30&dm_i=LQI,3KEZM,K4RQKO,CSSRJ,1) found: ‘Nearly three-quarters **(73%)** of respondents agree that they ‘are becoming more customer-centric as an organisation’. #### **Personalisation:** One E-consultancy survey respondent highlighted the same reason for excitement as our clients: “In New Zealand it is not common at the moment, and it is something that is rarely seen on a large scale. Going from a one-size-fits-all e-commerce solution to a personalised solution that learns and predicts what the customer is wanting and likely to buy leads to many exciting possibilities.” The advantages of personalisation are not limited to the e-commerce space. This is highlighted by **64%** of NZ agencies agreeing that [‘personalisation is a major marketing focus in 2015’](https://econsultancy.com/blog/66760-marketers-advance-measurement-agenda-in-australia-and-new-zealand-report/?utm_source=Econsultancy&utm_medium=email&utm_campaign=5991394_1860-daily-pulse-uk-2015-07-30&dm_i=LQI,3KEZM,K4RQKO,CSSRJ,1). #### **Touch’s Capabilities** The first half of 2015 has seen major up-skilling at Touch to offer our clients data tracking, analysis & CRM services required for them to benefit from data & customer centric decision making. TAGS: [Category One](https://splashdigital.co.nz/blog/tag/category-one) ## Related articles View All [Sign Up](https://splashdigital.co.nz/blog/all) Apr 25 ### 3 Smart and Low-Cost Ways to Grow Your Email List [More](https://splashdigital.co.nz/blog/3-smart-low-cost-ways-to-grow-your-email-list) Mar 24 ### Personalizing Your E-Commerce Experience: Best Practices [More](https://splashdigital.co.nz/blog/best-practices-of-personalizing-your-e-commerce-experience) Mar 24 ### Navigating Email Marketing Challenges: A Digital Entrepreneur’s Guide [More](https://splashdigital.co.nz/blog/email-marketing-success-guide-for-entrepreneurs) We’d love to hear from you ### Contact Us - [+64 9 300 7336](tel:+6493007336) - [enquiries@splash](mailto:enquiries@splashdigital.co.nz) - [5 Rose Rd, Ponsonby Auckland](https://www.google.com/maps/place/Splash+Digital+Ltd/@-36.8579823,174.7457322,17z/data=!4m16!1m9!3m8!1s0x6d0d4795c65ea855:0x53531109a73faaca!2s5+Rose+Road,+Grey+Lynn,+Auckland+1021!3b1!8m2!3d-36.8579866!4d174.7483071!10e3!16s%2Fg%2F11hbgdhncl!3m5!1s0x6d0d47b9e9c96439:0x151b26372e1d26d0!8m2!3d-36.8579866!4d174.7483071!16s%2Fg%2F11_s9fcjh?entry=ttu) - [Linkedin](https://www.linkedin.com/company/splash-digital-nz/) - Splash Info Show submenu for Splash Info - [About us](https://splashdigital.co.nz/about-us) - [Blog](https://splashdigital.co.nz/blog) - What we do Show submenu for What we do - [Our Work](https://splashdigital.co.nz/our-work) - [Strategy & Consulting](https://splashdigital.co.nz/ecommerce-strategy) - [Creative](https://splashdigital.co.nz/design-and-creative) - [Performance Marketing](https://splashdigital.co.nz/performance-marketing) - [SEO](https://splashdigital.co.nz/search-engine-optimisation) - [Development](https://splashdigital.co.nz/e-commerce-web-design) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Splash Digital", "url" : "https://splashdigital.co.nz/blog/author/touch-team" }, "dateModified" : "2023-12-11T02:57:49.404Z", "datePublished" : "2015-10-03T21:08:40.000Z", "headline" : "Major Trend in NZ Business: Better Customer Relationships through Data", "mainEntityOfPage" : { "@id" : "https://splashdigital.co.nz/blog/major-trend-in-nz-business-better-customer-relationships-through-data", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://splashdigital.co.nz/hubfs/Splash%20black_L-200%20Key.png" }, "name" : "Splash Digital Ltd" } } ```