We build the agency we wish existed
Two founders. A focused team. And an obsession with doing things properly for eCommerce brands that are ready to grow with a partner who genuinely gives a damn.
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How we got here
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How we got here
Kat didn’t start Splash from scratch. She bought a digital agency — one that, to put it diplomatically, needed some work. Poor foundations, no real strategy, and a standard of delivery that didn’t sit well with her at all. So she rebuilt it. Properly. With the right services, the right people, and a clear point of view about how good agency work should actually feel.
The early years were a broad mix of businesses, industries, and problems to solve. Good experience, but not quite right. When Dave came on board, everything sharpened. He’d spent years leading development teams for some of New Zealand’s most complex eCommerce operations — EziBuy, Mitre10, and others — and he brought a level of technical depth and commercial thinking that changed what Splash could offer.
Going all-in on eCommerce was a deliberate choice. It’s a hard space — margin pressure, platform complexity, fast-moving channels. But it’s also where the most interesting growth problems live. And it’s where we do our best work. We both love it, honestly. The complexity is the point.
Today Splash is a focused eCommerce growth partner for $1M–$10M+ brands in NZ and Australia. We’re not trying to be the biggest agency. We’re trying to be the best one for the clients we work with.
Katherine Steffensen
Director Marketing & Growth Strategy
Kat has spent her career at the intersection of data, strategy, and brand. She has a sharp eye for where growth is hiding in a business — and an equally sharp intolerance for work that isn't done properly.
She leads client strategy at Splash, bringing commercial rigour and genuine care to every engagement. Her clients describe her as someone who understands their business before she opens a campaign manager.
Outside of Splash: health, fitness, travel, and people she loves.
David Steffensen
Director Technology & Development
Dave brings something most agency founders can't: he's actually run eCommerce at enterprise scale. Before Splash, he led development for EziBuy and Mitre10 — two of the most technically complex eCommerce operations in New Zealand.
He has a pragmatic, iterative approach to technology and a genuine belief that great business outcomes only come when strategy and technical delivery are working as one. That thinking runs through everything Splash builds.
Outside of Splash: sailing, gaming, and a serious appetite for history.
LINKEDINPartners
We have strategically structured our delivery to scale through partners. We carefully select our partners based on their expertise in best of breed technologies. We have strong relationships with them to ensure a high quality of work is delivered.
We deliberately maintain strategic and marketing delivery in-house. Our structure enables us to deliver results for clients while maximising talent resource.
Ash Anthick
Senior Digital Marketing Specialist
Ash is an experienced digital marketer with a wealth of experience across diverse sectors, from B2B to B2C. Specializing in E-Commerce, Ash brings a pragmatic and forward-thinking perspective to digital marketing campaigns.
Having collaborated with prominent brands such as Birkenstock, Asics, Sentinel Homes, Mike Pero Real Estate, Tedd's, and Geneva Finance, Ash has garnered a comprehensive skill set in Google Ad Platforms, Meta, LinkedIn, and Bing Ads.
Ash utilises up-to-date Digital marketing practices and a meticulous approach to analytics, audience insights, and best practices to craft campaigns that not only exhibit strong performance metrics but ensure your campaigns meet your business goals.
When he's not working you'll find him indulging his passion for music.
Jessa A. Molina
Developer
As a web developer, Jessa has a knack for turning ideas into beautifully functional websites. Experienced in Wordpress, Shopify and Hubspot Jessa will develop your site meticulously.
Outside of work, she is fully immersed with taking care of her family as a wife and a mother to an amazing boy.
She also interestingly has an undeniable passion for singing that started when she was 3. This paved a way for her to flawlessly serve the community as a music ministry member of her local church.
Designers
The best designers are often out on their own, so we work with a hand picked team of designers who can bring the best skills to each client.
Our design work is mostly bespoke and this is the best way to ensure high quality work for your brand or to deliver the best customer experience.
What working with us feels like
You’ll feel like our only client.
We work with a focused portfolio of brands at any one time. It’s how we make sure every client gets our genuine best. Full attention. Real strategic thinking. A team that knows your business, not just your ad account. One of our clients has been with us since 2018. That doesn’t happen by accident.
We lead with your numbers, not ours.
Before we touch a campaign, we want to understand your P&L, your contribution margin, your cost to acquire a customer. Most agencies skip this step because it’s harder than just running ads. We think it’s the only place to start. The brands we work with grow profitably, not just quickly.
We’re straight with you. Always.
If something isn’t working, you’ll hear it from us first. If we think your site needs fixing before you spend another dollar on paid media, we’ll tell you. We’re not here to protect a retainer or tell you what you want to hear. We’re here because we care about the outcome. There’s a difference, and our clients feel it.
RML Machinery
Splash was incredible in the development of our new website. This was not easy as our needs changed multiple times, but their adaptability meant they were swiftly actioned. Everyone at RML is extremely impressed with the final product.
Interlogic
Designing a website has changed somewhat, with far more considerations than in the past. The team at Splash were fantastic to work with. They took the time to understand our brief and delivered the project on time and within budget. Based on the initial experience, we’ve retained their team to help us with our digital marketing strategy going forward.
Resolution Projects
Working with Splash I feel they’ve really understood who it is we’re talking to and have provided our customers with a lot of valuable information and a whole lot of value up front. I’m a raving fan.
Radfords
The Splash team are thoughtful, proactive and seek to understand – which is important in our industry. They’ve added invaluable support in transforming our web presence and ongoing digital strategy. Highly recommend!
