Turn Ad Spend Into Profitable Ecommerce Growth

We begin all new projects with a strategy project that starters with discovery. 

We like to understand you, your business and your customers. Who is buying your products?  What is your ideal customer? Where do they spend time?

Then we talk goals - what do you want to accomplish over the next 30, 60, 90 days and beyond. We define what matters and what are the key metrics that tell both of us that we are on track to success. 

Then we analyse data from past performance from Analytics, SEO, Google Ads or Meta accounts. We find out what is working well and what needs to change to meet your goals.

If you’re starting from a point of not having done much marketing then we spend more time focusing on go

Now that we know your goals we’ll assemble a strategic marketing plan to reach them. 

Marketing is changing because your customers are. We are seeing disruptions in how people are searching for information, who they are talking to and where they are spending their time. And your strategy needs to align with your audience buys and has to reach them in the places they are. 

So we look at where your ideal customers are and develop a plan to capture their attention on those channels, across the entire customer journey. 

And we’ll look at seasonality, messaging, creative, promo calendar.

We know your goals. We have a plan. Now we execute. 

Splash will set up your tracking and create reporting dashboards so we can easily spot performance trends.

Then we’ll create all the campaigns in the relevant tools - be that Google, Bing, Meta or Linkedin and get you underway!

Set and forget is simply not our style. Iteration sets up a foundation of continuous improvement as we work together to accomplish your goals. 

We are continuously reviewing performance and creative based on data and feedback fro you. And we want to be ready to make sound common sense changes as we go.