HOW ANALYTICS CAN IMPROVE YOUR WEBSITE AND CAMPAIGN PERFORMANCE:
This happens to be one of our favourite parts but it's not everyone's number one way to spend an hour! Yes - we are all just a little bit geek.
Analytics data is crucial in understanding website performance and providing deep insight into your different marketing channels. Digital marketing is full of jargon - cpc's, ctr's, bounce rate, sessions, impressions, conversion rates - that list is long and extensive!
It can be pretty daunting however it's a crucial part of learning so you can improve your campaigns, your product, your offering and your website so you can deliver more goodness to your customers.
Analytics allows us a deeper understanding of how customers are behaving on site – this includes what products they are buying, how long they are staying on specific pages, whether they are engaging with content and potentially identifying any hurdles to purchase. Like through your shopping cart! This intel can be harnessed to make incremental improvements that remove friction for your customers and increase your sales.
It’s crucial your Google Analytics and tracking is set up properly so that either you or your marketing team can trust the data to analyse results and improve.
Even if you don’t quite understand it, we share this stuff with you and educate you so you get comfortable in the geek zone. It forms the basis of your reporting and contributes to the conversation about where we need to invest time and effort to improve.