HOW ANALYTICS CAN IMPROVE YOUR WEBSITE AND CAMPAIGN PERFORMANCE:
Analytics is what makes modern marketing possible. Using tools that collect data from your website or marketing campaign, you’re able to see what’s working, what’s not and why.
Applying analytics makes your sales and marketing more effective by giving you real insight on customer behaviours, including purchasing and brand engagement. You’ll know how many sales you’re making, which channels the sales are coming from, what products are being purchased and much more.
With correct tracking in place you can measure both the quantity and quality of website traffic and use this information to make site improvements and better business and marketing decisions.
Splash works with Google Analytics and HubSpot Analytics.
MAXIMISE PERFORMANCE OF YOUR SITE AND CAMPAIGN ACTIVITY
UNCOVER INSIGHTS THAT DRIVE IMPROVEMENTS
IDENTIFY KEY AREAS TO INVEST
BETTER UNDERSTANDING OF CUSTOMER BEHAVIOUR
MAXIMISE PERFORMANCE OF YOUR SITE AND CAMPAIGN ACTIVITY
Uncover insights that drive improvements
Identify key areas to invest
How Splash fits in
We’re geeks. We love data and we know how to use it.
CPCs, CTRs, Bounce Rate, Channels, Segments, Sessions, Impressions, Conversion Rates - it’s a lot to keep track of and without the right partner it can be absolutely daunting.
At Splash, we know how to maximise the power of data. From the crucial set up and tracking to the interpretation of findings and intel-based strategy.
Along the way we share everything with you, taking the time to break it down into digestible information. Our goal is to empower you with knowledge and get you comfortable operating in the “geek zone”.
Analytics is vital to understanding your business. It gives you a clear, unbiased picture of where you’re at so you can make informed decisions about where you’re going.
