RML Machinery

RML wanted to refresh their website to showcase the products they design, as well as introduce a Shop for selling Components to offer an ecommerce solution.

They were finding their customer service team was spending additional time on processing orders that could be purchased through a site, and that their existing quoting process was slow, meaning they were missing sales from potential new customers in both NZ and AUS.

The previous website was also starting to show its age and RML wanted to improve the customer experience to showcase their products and capabilities more intelligently. 

We designed a site with logical flow of information that presented RML’s extensive product range and capabilities through images and case studies. This was to enable improved navigation experience on the site to help customers find what is very technical information.

Imagery of machines proved messy so we used video on the homepage to help communicate the complexity of what RML does.

SEO foundation were included in the design and development process. Built in Wordpress.

For the Shop component they chose Woocommerce due to integration needs and costs. It uses .com/country structure to cater to NZ and AUS customers. 

The new site features a sleek design, improved navigation, and many new resources to enhance your experience.

Onsite search makes it easy for you to find the products, machines and components you are looking.

Plus, you can now buy online too.