Geneva Finance

An outdated site. A tired brand. And a marketing engine stuck in neutral.

Geneva’s old website was outdated, messy, confusing clunky and built on a fragile code base that the site vulnerable. The brand hadn’t seen a refresh in nearly a decade, and it showed—especially against sleek new fintech competitors.

They were investing in HubSpot for marketing automation and what they needed was simple:

• A flexible site they could manage without development help
• A refreshed brand that felt friendly, modern, trustworthy, and competitive
• A platform that played nice with HubSpot and digital marketing tools
• A digital experience that reflected the speed and simplicity of their loans

A full-stack transformation—brand, tech, and traffic.

We rebuilt everything from the ground up.

1. Brand Refresh
We gave Geneva a bold new look—one that could speak to both brokers and borrowers with clarity and confidence. No fluff, no confusion—just trust at first glance.

2. HubSpot Website Migration
We moved Geneva off WordPress and into HubSpot CMS. That gave their team full control to create, update, and optimise content without needing to write a single line of code.

3. Tech-Ready & Marketing-Enabled
We set them up to inject scripts, track analytics, and connect seamlessly with their CRM and automation flows—so their marketing engine could finally run at full throttle.

4 Paid Search Campaigns
With the foundation set, we rolled out targeted search campaigns to drive qualified traffic and conversions.

5. Point of Sale Materials
To ensure consistency across every touchpoint, we extended the new look and messaging across merchandise, signage, internal sales collateral and social channels—so the brand feels unified no matter where customers engage.

The transformation resulted in a vibrant reimagining of the Geneva Finance brand. The new website and refreshed branding have elevated their market presence, making them more attractive to both brokers and consumers.