January 27, 2020
Brand awareness and 'brand values' equal more sales, this university study suggests.
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December 15, 2019
Does your website attract the right audience

Website traffic can be misleading; your site might have several clicks, but is it converting? Visits are not enough to achieve your business goals, you need the right audience to improve conversions. The right people entering your website will browse longer, will want more details and will likely sign-up or buy.

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October 16, 2019
Why Small Businesses Shouldn’t Focus on SEO

Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) Being found in search can have a huge impact on business, so it's no wonder that SEO is […]

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March 26, 2019
Inbound Marketing – the only way to fly!

Many years ago (not that long ago for many), organising and running a marketing campaign for your company or on behalf of a client, meant developing creative, deciding on DM, TV, Radio and assorted other expensive channels, pulling the trigger then crossing your fingers hoping that results would follow. I know, because I've worked on […]

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March 26, 2019
Digital marketing trends in 2019 - 5 things to look out for

Here's our pick of the top five things you and your business need to be thinking about when refining your online marketing strategy this year.1. Short-lived content is everywhere

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March 15, 2019
How should your website be built? WordPress Vs Platform Builders Vs Custom.

Technology shouldn’t be the first thing to consider when planning a new website for your business, but it’s certainly up there in terms of important decisions. You should decide what the website will do for the business before you decide how the website will do it. This is what we call “business-first” and is how you can ensure that […]

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