Website traffic can be misleading; your site might have several clicks, but is it converting? Visits are not enough to achieve your business goals, you need the right audience to improve conversions. The right people entering your website will browse longer, will want more details and will likely sign-up or buy.
Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) https://www.webopedia.com/TERM/S/SEO.html Being found in search can have a huge impact on business, so it's no wonder that SEO is […]
Many years ago (not that long ago for many), organising and running a marketing campaign for your company or on behalf of a client, meant developing creative, deciding on DM, TV, Radio and assorted other expensive channels, pulling the trigger then crossing your fingers hoping that results would follow. I know, because I've worked on […]
Here's our pick of the top five things you and your business need to be thinking about when refining your online marketing strategy this year.1. Short-lived content is everywhere
Technology shouldn’t be the first thing to consider when planning a new website for your business, but it’s certainly up there in terms of important decisions. You should decide what the website will do for the business before you decide how the website will do it. This is what we call “business-first” and is how you can ensure that […]